Wonder Workshop, Inc.

Effective Date: October 10, 2014
Last Updated: June 9, 2016


This Privacy Policy and Children's Privacy Policy explain what information will be collected by Wonder Workshop, Inc. (“Play-i,” “Wonder Workshop,” “we,” “us,” or “our”) when you access our Website, software, applications, products or related services (collectively, the “Service”) and how the information will be used. We will not use or share your information with anyone except as described in this Privacy Policy. Each time you use our Service you are accepting the practices described in this Privacy Policy at that time.


Wonder Workshop apps are and the play.makewonder.com website are intended to be used by children. Our e-commerce site, makewonder.com, and our other websites such as teachers.makewonder.com and clubs.makewonder.com, are intended to be used only by adults.


This Privacy Policy uses certain capitalized terms that have particular meanings. Sometimes, those terms are defined when they are first used. In addition, and for ease of reference, the following terms are defined in this section:

  • App” means any Wonder Workshop software application, including, but not limited to, the Wonder Workshop Android and/or iPad and/or iPhone software application.
  • Browsing Information” means information about your use of the Service, or your computer’s (or other access device, such as an iPad or smartphone) interaction with the Service. Browsing Information also includes certain of the information described in the “Information Collected Automatically” section below. This information is linked to a device identifier, such as the Internet Protocol (IP) address of your computer or device. Your Wonder Workshop robot includes a product identifier, and through the App your robot transmits information to us that we use to provide our services, assist you in troubleshooting, and improve our products, services, Website and App. In general, Wonder Workshop does not use Browsing Information to identify you, but such information may be paired with Personal Information, or with other information that together, could be used to identify you. Additionally, third parties, such as analytics companies and advertising service providers may access, collect, store, and use Browsing Information, and they may use it to identify you.
  • Personal Information” means information that directly identifies you, or that can directly identify you, such as your shipping and/or billing address, e-mail address, phone number, and/or credit card information.
  • Product Use Information” means information related to use of one of our products, such as robot name, activities coded, or similar information. Product use information is linked to the product identification number of your robot.
  • Website” means any websites, web pages, and any subpages (including mobile websites, web pages and subpages) under Wonder Workshop’s control, whether partial or otherwise. This includes but is not limited to www.play-i.com, www.makewonder.com, any subpages, and the website from which these terms of use were accessed from.

Personal Information We Affirmatively Collect From You

We may collect Personal Information about you, such as your first and last name, phone number, email address, physical address or credit card information, through our Service when (i) you register for an account on our Website, (ii) you sign up for our newsletter, (iii) you order from our Website, or (iv) you include Personal Information in User Content (as defined below). Other information you may affirmatively provide to us is generally maintained along with Personal Information. You can choose not to provide any information that is requested of you by us. However, this may limit your ability to use the Service.

Additionally, if a friend refers you to us by providing us with your e-mail address, we may send you a message. However, we use your e-mail address only to send the friend’s message unless you otherwise affirmatively provide information to us. When you sign up for e-mails or register an account, we may ask you for your birthdate to make sure you are 13 or older and may use a technical measure, such as a cookie, to restrict your ability to change your age.

In addition to collecting information on the Service, we may collect information from you when you communicate with us over the phone, including via text messages, or via e-mail. This information may include Personal Information. This information may be matched with, and stored in connection with Personal Information provided or collected in connection with the Service.

We also may now or in the future receive Personal Information about you from third parties. For example, if you access our Website or Service through a third-party connection or log-in, including social networking services such as Facebook where you have a registered account, that third party may pass certain information about your use of its service to Wonder Workshop. This information could include, but is not limited to, the user ID associated with your account, an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Wonder Workshop Service.

Information Collected Automatically

Log file information is automatically reported by your browser each time you access a web page on our Service. When you access the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your Internet Protocol address, web request, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other similar information.

Product Use Information is also automatically transmitted to Wonder Workshop and used to provide product support, improve our products and services, and for similar activities that support our internal operations. If you share your robot with someone or resell your robot to someone else, your Product Information that is stored and has been transmitted by your robot will remain in the possession of Wonder Workshop.

We may use certain third party services including, but not limited to, Google Analytics, to help us and our affiliates understand your use of the Service. These services collect information about your use of and the performance of the App and/or the Website and/or Wonder Workshop’s robots and also collect information sent by your browser as part of a web page request, including cookies and your IP address, and their use of this information is governed by their privacy policies.

In general, we will store tracking information in an anonymous aggregated form, however, we or our third party tracking partners may store certain information, such as pageviews, in a manner that can be associated to specific devices.

We use persistent cookies and session cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser’s directions, but such removal may affect your use of or access to certain portion of the Service. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. If you refuse cookies you may not be able to experience all the features of our Website.


We use or may use Personal Information and Browsing Information for a variety of purposes, including:

  • To operate the Service, monitor the effectiveness of the Service, to improve the content of the Service, and layout and design.
  • To help provide you with a smooth, efficient user experience.
  • For billing, identification and authentication, and fraud prevention.
  • To respond to any inquiries or requests received from you.
  • To monitor, analyze and describe usage patterns and performance of the Service, including aggregate metrics such as total number of visitors, traffic, and demographic patterns.
  • To contact you and deliver administrative notices and communications relevant to your use of the Service, such as security or support and maintenance advisories.
  • To conduct system administration and system troubleshooting and to diagnose or fix technology problems.
  • To comply with legal requirements and process (for example, in response to subpoenas, court orders, and law enforcement or governmental requests or investigations), to protect our legal rights or the rights of others (for example, by working to reduce the risk of fraud or misuse of the Service).
  • To enforce our Terms of Use or other policies or agreements.
  • To send promotional communications and/or newsletters to you and for other marketing purposes of Wonder Workshop or its affiliates or partners.
  • In connection with an unusual business transaction, such as the bankruptcy or liquidation of, sale of, purchase of, or merger with our business or another business.
  • For distribution to third-party service providers that provide services to Wonder Workshop and partners of Wonder Workshop.
  • As otherwise set forth in this Privacy Policy.

Personal Information: Wonder Workshop will not rent or sell your Personal Information to others, or share it with independent third parties for their separate marketing-related purposes. To operate the Service, however, we may share your Personal Information with our agents, representatives and contractors so they can provide us with support services and other features and fulfill your orders. We require these third parties not to use your Personal Information for any other purpose. We may store Personal Information in locations outside the direct control of Wonder Workshop (for instance, on servers or databases co-located with hosting providers).

Browsing Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for our Service. Non-personally identifiable information may be stored indefinitely.

Instances where we are required to share your information: Wonder Workshop will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our Service and our property (including our intellectual property); and/or (c) to exercise or protect the rights, property, or personal safety of Wonder Workshop, our users or others.

What happens in the event of a change of control: We may buy or sell/divest/transfer our company (including any shares in our company), or any combination of our products, services, assets and/or businesses at any time. All information, whether Personal Information or Browsing Information, related to the Service may be sold or otherwise transferred in connection with any such transaction(s). We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company. Any transferees who receive your information in connection with a change of control must abide by the terms of this Privacy Policy.


Your information collected through the Service may be stored and processed in the United States or any other country in which Wonder Workshop or its subsidiaries, affiliates or service providers maintain facilities. Wonder Workshop may transfer information that we collect about you, including Personal Information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including Personal Information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Wonder Workshop or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy. However, such parties must abide by the terms of this Privacy Policy.


Wonder Workshop offers you the choice of receiving different types of communication and information related to our company, products and services. You may subscribe to e-newsletters or other publications or you may also elect to receive marketing communications and other special offers from us via email. To help us understand whether we are providing information of interest to you, we may include software code or other tracking technologies in our emails to monitor whether you opened a particular email, whether you have clicked on the images and/or links in the email, the date and time the message was opened, and whether your computer is capable of receiving HTML-based email. We endeavor to allow you to unsubscribe at any time from our email programs by clicking on the unsubscribe link at the bottom of any email message. You may also access and manage your preferences from your account, when available, or by contacting us directly at support@makewonder.com. We reserve the right to send you service announcements or similar administrative messages, without offering you the opportunity to opt out of receiving them.


Wonder Workshop takes what it believes to be commercially reasonable physical, electronic, and procedural safeguards to protect Personal Information. However, since no security system is impenetrable and "perfect security" does not exist on the Internet, we cannot guarantee the security of Personal Information or Browsing Information.

If you create an account to use the Service, you may be asked to choose a password for your account, which can be used to access information associated with your account (including Personal Information). You should choose a password that is not easy to guess, and does not use words that you would find in a dictionary. Do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and we will attribute activities that occur using your account information (e.g., through the use of your password) to you. If you suspect that your password has been compromised contact us immediately at support@makewonder.com.


In the event that Personal Information is compromised as a result of a breach of security, Wonder Workshop will promptly notify those persons whose Personal Information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law. In the event that we or our Service suffers a data security breach that requires us to provide you with notice, such as under applicable law, you consent to allow us to provide you with such notice by sending an e-mail to the primary e-mail address that is associated with your account.


It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Service, as determined by Wonder Workshop in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.


Wonder Workshop believes strongly in giving you the ability to access and update or correct your Personal Information. You may update your Personal Information by logging into your account on Wonder Workshop’s Website, when available, or by contacting us directly at support@makewonder.com.


We care about children’s privacy. While our apps and the play.makewonder.com website are aimed to be usable by children, only parents and/or legal guardians or other adults may make purchases. To set up your robot, a parent or guardian should download the App. Product Use Information is used only to support our internal operations.

Wonder Workshop does not knowingly collect or solicit Personal Information from anyone under the age of 13 except in specific situations where we are allowed to collect such information due to one or more of the exceptions to the parental consent requirement outlined in COPPA. For example, we may collect email addresses from children in order to send them a one-time response, after which we will delete the email addresses. This is compliant with the one-time contact exception outlined in COPPA.

On play.makewonder.com, kids may be invited to submit content to Wonder Workshop. In these cases, any personal information will be removed and destroyed by Wonder Workshop staff and not made public and not retained by Wonder Workshop.

Upon proper identification, a parent or legal guardian may review the information we have collected about their child, request deletion, or refuse to allow further collection or use of such information. Please keep in mind that a request to delete such information may limit the child’s access to all or a portion of the Service. If you believe that a child under 13 might have provided us with Personal Information or if you wish to view, request deletion of or prohibit further collection of information about your child, please contact us at support@makewonder.com. We urge parents to monitor their children’s use of all digital media.

We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our Website, are subject to that third party’s own rules and policies. We encourage our users to be to familiarize themselves with the privacy statements of all websites that they visit and interact with.


Users who are California residents may request and obtain from us once a year, free of charge, certain information about the Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of Personal Information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to support@makewonder.com.


Wonder Workshop and its Service are based in the U.S., and Wonder Workshop’s offices are headquartered in the U.S. Please be aware that information you provide to Wonder Workshop or that it obtains as a result of your use of the Service may be processed and transferred to the U.S. and be subject to U.S. law. The privacy and data protection laws in the U.S. may not be equivalent to such laws in your country of residence. By using the Website, participating in any of the Service, or by providing Wonder Workshop with your information, you consent to this collection, transfer, storage, and processing of information to and in the U.S. Wonder Workshop will take commercially reasonable steps to safeguard your data in accordance with this Privacy Policy, but is not responsible for the privacy and security practices of third parties.


We reserve the right to update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this Privacy Policy. We encourage you to check this page periodically for any updates. If you continue to use the Service following the posting of an updated version of this Privacy Policy, we will treat your continued use as acceptance of the updated version. If we make a material change in the way we handle previously collected Personal Information of our users, we will notify you more prominently and obtain your prior consent or the prior consent of a parent or legal guardian.


If you have any remaining questions about how we treat your privacy, just let us know. You can contact us by writing to us at support@makewonder.com or Privacy Manager, Wonder Workshop, Inc., 1500 Fashion Island Blvd., #200, San Mateo, CA 94404, USA.